As a recognition of Natura's long-standing commitment to not conducting animal testing, we awarded the Natura Campus Prize during the Brazilian Congress of Alternative Methods (CBMAlt). This congress promoted fundamental discussions on the topic, prioritizing ethics and scientific advancements that allow for the replacement of animals in the cosmetic industry. The award recognized 3 academic researchers for their innovative contributions. For more information about Natura's participation in the event, visit the link:
http://www.naturacampus.com.br/cs/naturacampus/post/2023-12/1cbmalt
In recent weeks, the selected participants visited Natura at our headquarters in Cajamar. During the program, they had the opportunity to explore the facilities, getting to know our researchers, our innovative processes, and our commitment to sustainability, including the Innovation Center and the House of Perfumery of Brazil, where new products and fragrances are developed sustainably and cruelty-free. This center is the beating heart of creativity and the continuous search for alternatives that respect life in all its forms.
During the discussions held, we shared experiences and knowledge, reinforcing Natura's commitment to promoting alternative methods that not only ensure the quality and safety of products but also respect the ethical principles that govern our actions. The reception of the selected participants of the Natura Campus CBMAlt award at our headquarters was a special moment of exchanging ideas and mutual inspiration to continue advancing in this journey of responsibility and respect for life.
