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Natura was present at the most important Latin and Iberian event in cosmetic science, the 24th COLAMIQC.

Natura was present at the most important Latin and Iberian event in cosmetic science, the 24th COLAMIQC.

The Congress is recognized as the only event in the sector in Latin America that brings together the most established cosmetics industries and startups, suppliers of raw materials, packaging, fragrances, and services, as well as the leading universities promoting scientific research in a 3-day journey of technical presentations.

 

We are very happy to be part of this event with the participation of researchers from Natura's Research and Innovation Center, sharing the most relevant scientific projects we have conducted.

 

In total, 6 papers were presented, with innovative themes covering the application of Brazilian Biodiversity in cosmetic products for Hair and Skin, with one selected for oral presentation (podium category).

We believe that our contributions to the technical-scientific universe are important also for valuing the use of biodiversity in high-performance cosmetic applications. The results we have achieved with the products have been highly pleasing to consumers, especially in skin and hair products.

 

The paper selected by the scientific committee for oral presentation featured a groundbreaking approach to the rational application of ingredients from Brazilian biodiversity for the repair of hair fibers in a personalized manner (according to the specific type of damage to the hair fiber). This technology and evolution in the mechanistic scientific elucidation of fiber repair is directly applied in our way of making products. It is our science, technology, and research, for the best experiences and benefits for your skin and hair care!