The Natura store at Shopping Center Norte in São Paulo will offer customers the opportunity to personalize soaps for Valentine's Day. The event will take place from June 1 to 12* and is part of the campaign "Live the Beauty of Love Present," created by the brand for the celebration.
On this occasion, the soaps from the Tododia Cherry and Hazelnut line will be available to be personalized with a surprise engraving for the couple. To participate, simply purchase any product at the Natura store in Center Norte and add R$ 15.00.
The personalization of the soaps was one of the winning ideas from the first Natura Campus Hackathon held by Natura in partnership with the MIT Media Lab. “We are always looking for innovations that promote the best possible shopping experience for our consumers, especially on special dates like Valentine's Day. Personalization allows for the creation of a special and unique memory for the occasion, strengthening bonds and deepening relationships,” says Denise Coutinho, director of Perfumery and Commemorative Dates at Natura.
*or while supplies last
