Many people like to use hand moisturizers to keep them soft and beautiful. But, generally, there is a side effect: the cream tends to be transferred to the surfaces of objects touched by the moisturized hands, which can cause some discomfort… No one likes to see the computer keys damp, the car steering wheel, or the pencil covered in smudges.
But don’t worry. The research and development team at Natura has worked on a new technology for all those who enjoy using hand moisturizers but dislike the damp appearance left after application.
The new Hand Moisturizing Cream from the Tododia Flor de Lis line by Natura focuses on innovation to deliver what the user expects: a cream that hydrates the skin while minimizing the transfer of the product to other surfaces, resulting in a dry, velvety feel and quick absorption.
This was made possible by the implementation of what is called cationic technology in the moisturizer's formula, which creates a type of adhesive film on the skin.
Here, we need to delve into the more technical aspects of this story so you can understand how the science behind the product works. Our skin is composed of negative charges, while the new formula of the Tododia Flor de Lis Hand Moisturizing Cream contains positively charged substances. Negative attracts positive (remember chemistry class?). Thus, the cream “sticks” to the skin and does not "slide" onto the surfaces of other objects.
Cationic technology is commonly used in hair conditioners. It is what ensures the softening effect on hair after using shampoo. When applied to the skin, it provides a smooth, dry, and velvety sensation while also hydrating.
The hydration lasts for 24 hours. Its formula, rich in vitamins B5, E, omega 3, 6, and 9, strengthens the skin barrier, and also the nails, which become shinier and 61% more resistant to breakage, according to analyses by Natura. All according to strict dermatological safety protocols.
Omega 9, part of the natural composition of our body, helps repair tissue, promoting healthier and more resilient skin. Omega 6 aids in forming the skin barrier, protecting the skin while reducing the loss of important molecules like water, preventing dryness and aging. Omega 3 reinforces the barrier function, while the fatty acid maintains the skin's health and hydration.
Finally, all this technology comes packaged in a product with a carefully crafted fragrance marked by green and watery notes from bamboo leaves and melon, bringing a proposal of modern freshness that evolves with light floral notes, such as Aquatic Jasmine and Lily of the Valley, which translate all the femininity and delicacy of this fragrance and slowly give way to creamy notes of sandalwood, embracing the skin with the comfort of white cedar. A Floral, fresh, and watery fragrance.
Video: The technology behind the new Tododia Flor de Lis line
