Understanding the role of the microbiota, an ecosystem of millions of microorganisms that inhabit the human body and help it function, is the first step towards a significant change when it comes to skin cleansing and care.
Today, thanks to cutting-edge research involving the most advanced knowledge in the biological field, we know that each individual has their own microbiota as a personal and non-transferable signature. Thus, bacteria cease to be the "number 1 enemies" and are seen as allies that should be treated correctly. It may sound strange at first, but it makes sense. The microbiota protects your skin from external bacteria that can cause us harm. The challenge then is to create products that continue to cleanse the skin in the best possible way, but without interfering with the microbiota ecosystem, ensuring that the skin remains protected.
Enter the Naturé Fom Fom soap from Natura, an example of how a personal hygiene product can do its cleaning job while ensuring the maintenance of human microbiota.
When we wash our hands, there is a natural reduction in the number of microorganisms on the skin. The problem is that during this "emptying," prior to the recovery of the microbiota to normal levels, pathogenic agents can take advantage and invade the skin, taking the place of beneficial bacteria and causing problems. This is where the innovation of Naturé Fom Fom comes in.
Natura's soap is what allows the microbiota to recover from washing while maintaining levels similar to those before cleansing, preventing the entry of potentially harmful external agents. This happens because Naturé Fom Fom creates a protective "shield" over the skin, allowing the original microbiota population to recover while undesirable microorganisms are kept out.
Luciana Vasquez, Science Manager at Natura, explains that the ecosystem inhabited by the microorganisms on our skin can be compared to a room full of chairs. As long as the seats are occupied by commensal bacteria, beneficial to the body, there is no problem. However, when they are emptied, they become a feast for transients, which indeed cause harm, such as inflammation and other diseases. That’s why, Luciana says, it is important to have a protective shield that can keep the door sealed while the original microbiota recovers.
This is a concrete example of how research around the microbiota can lead to the development of smarter products with more benefits for Natura consumers. And that’s why the company invests so much in innovation and technology. This way, it ensures that its products are aligned with the most advanced knowledge, and that its consumers enjoy these unique advantages.
