With the evolution of technologies for small-scale production, anyone can create, prototype, produce, and sell customized products or those that meet a very specific demand. Today, we have greater access to rapid prototyping technologies such as digital fabrication machines (3D printers, laser cutters, etc.) and electronic platforms (Arduino, Raspberry Pi, among others), which have driven the Maker Movement.
This movement, which has empowered people to create and repair their own objects, as well as interact and collaborate in spaces dedicated to the theme, opens up an increasingly greater opportunity for the creation of new concepts, generating faster, more efficient innovation with a customer focus.
In this context, some companies are waking up to this new way of innovating and are bringing this audience closer through initiatives such as co-creation of new product ideas, interaction with startups, prototyping and programming marathons (Hackathons), support and partnerships with Makerspaces and Maker Faires.
See: Maker innovation from naturacampus
