Natura presents, at its booth at the congress, an immersive and innovative experience that will transport attendees to the heart of the forest. Using augmented reality technology developed by the Research Centre for Greenhouse Gas Innovation (RCGI) of the University of São Paulo (USP), participants will be able to feel what it's like to be on a platform over 300 meters high, with an impressive view of the treetops.
But the experience goes beyond sight. Through the digital scent technology from Noar Brasil, a device will release fragrances through a dry jet without particles, which are authentic to the forest and have been specially developed by Natura to reproduce the natural aromas of this unique ecosystem.
To complete the immersion, the experience includes sounds of nature, offering proven benefits through neuroscience for stress reduction and promoting calmness and tranquility. This innovation aims to provide participants with a deeper connection to nature, contributing to well-being. The sounds of nature, such as birds singing, the noise of a river, and the wind rustling through the leaves, have been widely studied and associated with various benefits for mental and physical health. These sounds can reduce stress levels, improve emotional well-being, and even enhance concentration. Furthermore, research indicates that exposure to natural sound environments can promote psychological recovery and improve sleep quality.
The union of the senses – sight, smell, and hearing – provides a complete and unforgettable multisensory experience. With the use of advanced technologies, such as augmented reality, immersive fragrances, and natural sounds, the experience becomes unique, bringing people closer to nature in an impactful and innovative way.
