Below, you can find more information about this great event!
It will take place from August 1st to 6th and will be a meeting with researchers from the MIT Media Lab and Brazilian Science and Technology Institutions, as well as collaborators from Natura, in addition to the presence of consumers!
Check out the list of selected participants from Brazilian Science and Technology Institutions:
Name
Institution
João Lucas de Lima Pinheiro
ITA
Katia Fabiola Canepa Vega
PUC-Rio
Caroline Rozendo
USP
Ana Paula Pereira Lage
UEMG
Isa Sobrinho Alves de Almeida
UNIFACS
Paulo César Cassin Filho
FATEC Americana
Rosangela de Fátima Pereira
USP
Lucas Torres de Jesus
EISE - Escola de Inovação em Serviços + INSPER
* For the selected participants, we will contact you by phone to provide more information and clarifications.
The event will start at Natura's headquarters in Cajamar, SP, on August 1st with a welcome lunch, followed by an afternoon of immersion, where you will have an opportunity to explore the world of cosmetics, direct sales, and well-being. Please come dressed in comfortable clothes and shoes.
From August 1st to 3rd, the group will be staying at the Mercure Paulista Hotel for more moments of immersion and integration, and on August 4th, 5th, and 6th, we will have the Hackathon at Natura's headquarters in Cajamar.
The Hackathon will be a 60-hour prototyping marathon, so we will have infrastructure with dormitories, dining areas, and showers for participants in Cajamar. Fun and entertainment will also be part of this event!
Check out the agenda below:
8/1/2014
Natura Cajamar
11:00
Transfer from Mercure Paulista Hotel to Natura Cajamar
12:30
Reception at Natura Cajamar
13:00
Lunch
14:00
Factory visit
15:00
Immersion in the world of cosmetics, direct sales, and well-being
18:00
Closing
8/2/2014
São Paulo
08:00
Breakfast
09:00
Technological and cultural immersion in SP
13:00
Lunch
15:00
Workshop with consumers
18:00
Dinner with the group
8/3/2014
São Paulo - Mercure Hotel
12:00
Brainstorm session (with brunch)
19:00
Closing
8/4/2014
Natura Cajamar
07:00
Check out of Mercure Hotel
08:00
Transfer to Natura Cajamar
09:00
Start of the Hackathon!
8/5/2014
Natura Cajamar
All day
Hackathon!
12:00
Sharing and feedback
8/6/2014
Natura Cajamar
08:00
Project presentations
11:00
Announcement of winners
13:30
Conference Inspire, Create, Iterate, Innovate
17:00
Closing cocktail
To ensure a pleasant environment and guarantee that your stay at the event is welcoming, we kindly ask you to respond to the questionnaire below:
For Natura collaborators, click here
For selected Natura Campus participants (students and researchers from Brazilian universities), click here.
We have an invitation for you! Join the Hackathon group on Facebook and meet the participants who will be with you during the event. Among them are Brazilian students and researchers, researchers from the MIT Media Lab, and collaborators from Natura. Click here and join too!
Best regards,
The Natura Campus and Media Lab Team
