On November 13th, the Natura Innovation Arena took place, an event that brought together the Natura Innovation Network in a reserved space during the fifth edition of the Open Innovation Seminar.
From November 12 to 14, 2012, the 5th Open Innovation Seminar 2012 was held in São Paulo, at the Transamérica Hotel, an event about open innovation that has gained significant proportions in Latin America. This year’s theme was "Sustainable Growth Supported by Innovation Networks: Brazil Agenda" and the following objectives:
1. Bring together partner countries to build a Brazil Agenda around the theme: Global Open Innovation Networks
2. Establish Permanent Forums for the challenges of Open Innovation Management
3. Create Open Innovation Arenas focused on global challenges in which Brazil can be a protagonist
4. Develop Dissemination and Education actions in Open Innovation to create a culture of collaboration
5. Consolidate a group of Applied Academic Research in Open Innovation
(http://www.openinnovationseminar.com.br/2012/SobreEvento.php)
Natura was present with an exclusive arena hosting 200 people from universities, companies, and funding agencies that participate in its innovation process. This was a moment of recognition for the Natura Campus network and a connection for the entire network of innovation partners.
This was the first time that Natura brought together this network and a unique opportunity to explore the opportunities that exist through networking.
