Natura brings the theme COLLABORATION to the XII ANPEI Conference on Technological Innovation
On June 11, 12, and 13, the XII ANPEI Conference on Technological Innovation took place in Joinville. According to ANPEI - National Association of Research and Development of Innovative Companies, 41% of the participants were from companies, 6% from scientific and technological institutions, and 5% from government agencies and bodies.
The event gathered international speakers and discussion panels with representatives from companies and universities, covering topics such as: intellectual property, science, technology and innovation indicators, and partnerships between science and technology institutions and companies.
Among the international lectures, Don Tapscott's presentation on "Business in the Era of Collaboration," author of the best-seller Wikinomics, stands out. Citing various examples, he emphasized that the path for many innovative initiatives to grow in the market is to receive collaboration from people from different parts of the world. Among the examples mentioned, the Doritos advertisement created by consumers and his virtual newspaper, "The Don Tapscott Innovations Daily," produced daily by collaborators via Twitter, illustrate the theme.
Natura participated in the event through presentations in product case sessions and posters. Four works were presented, including a poster on Promoting Collaboration between Companies. This work aimed to highlight the existing challenges in partnership relationships between companies and explore tools to foster collaboration and leverage results in innovation through these relationships.
The applied methodology identified, through the network of companies closest to the business operation, such as suppliers of inputs, the main challenges in partnership interactions, which are: integrating the various actors involved; creating a collaborative environment; considering pre-defined rules for sharing risks and results, in addition to generating value for all parties involved.
The work showed that understanding the challenges surrounding partnership relationships between companies is an important step towards establishing actions with this audience. And that by using engagement actions with business partners, it is possible to map opportunities for adopting best practices for partnerships, favoring and expanding this audience's collaboration in initiatives to generate innovation.
