On Monday, March 19, Natura welcomed 21 leaders from universities in the United Kingdom. The mission was organized by the British Consulate and stayed in São Paulo until Thursday.
After the visit to the company's facilities, the representatives were received by the Natura Campus Program team, and there was significant interest in learning about our collaborative open innovation model. Initially, we presented the trajectory of partnerships and collaboration, both national and international. The main research topics worked on by the company were also discussed: Well-Being Sciences; Senses and Experience Design; Sustainable Technologies; Classical and Advanced Skin and Hair Sciences.
The researchers asked many questions about how Natura builds its partnerships. Unlike traditional open innovation models, we take an active approach to working in the world of science and take pride in valuing and encouraging interaction with academia through a systematic and long-term relationship. We believe that this closer contact facilitates the identification of mutually beneficial opportunities and the generation of multiple forms of value for the entire network of partners. By the end of 2011, we had established partnerships with 18 Science Institutions from nine Brazilian states, totaling 39 collaborative projects focused on basic or technological scientific research.
