Iguatemi Costa is a Senior Scientific Manager of Advanced Research at Natura and at the IFSCC Congress, presented a study focused on maximizing circularity and regeneration.
Sustainability in the cosmetics sector encompasses various issues, from the choice of ingredients used in formulations to the type of packaging employed. In this context, the study proposed the use of natural ingredients, such as palm oil, and the reduction of packaging through eco-design in a real line of cosmetic products. With the increase in demand for cosmetics, the generation of waste also rises, making it essential to seek solutions that bring positive impacts to the environment.
The study in question addresses the Biome line, composed of bar shampoo and conditioner, which contain over 97% natural ingredients. These products are developed to offer high performance, reducing frizz and facilitating detangling, without the presence of petrolatum, parabens, silicones, sulfates, or polymers in their composition.
By opting for bar products, there is a significant reduction in the use of materials in packaging, with zero plastic. Additionally, there is no compromise in product yield; a comparative study demonstrated that the bar shampoo has the same durability as two 200ml plastic bottles, while the conditioner can yield up to six times more than the liquid version.
The results obtained with the Biome line revealed positive environmental impacts, presented in the study by the reduction in carbon emissions. This occurs both due to the use of minimal, renewable, as well as recycled and recyclable packaging, and the significant reduction of impact in transportation.
