Climate change affects not only the environment but also our mental health. Have you ever felt worry, helplessness, or sadness when thinking about the future of the planet? This is eco-anxiety, and understanding its impact is crucial.
In light of the increase in climate disasters and other climate-related effects, Natura, in partnership with the Faculty of Medical Sciences of Santa Casa de São Paulo, is launching a groundbreaking research study aimed at understanding the impact of environmental changes on the well-being and mental health of Brazilians. The study represents a scientific milestone in Latin America, as it includes the validation of the first Brazilian scale of environmental well-being related to nature, adapted to the sociocultural context of the country, based on the 2024 version of the Brief Solastalgia Scale (BSS) developed in Australia.
According to Tatiana Ponce, Vice President of Marketing and Head of Research and Development for Natura and Avon, climate change directly affects people's lives and their livelihoods, and consequently, their mental health. “We deal with losses, fears, anxieties, and an enormous sense of helplessness in the face of the magnitude of the effects of climate change on our lives. In Brazil, the diversity of ecosystems and the intensity of environmental pressures provide a unique scenario to understand how these changes affect the mental well-being of local populations. We want to raise awareness about this phenomenon,” says the executive.
In addition to mapping feelings such as eco-anxiety, depression, and solastalgia, a term that describes the emotional distress caused by the degradation of the natural environment in which one lives, the study will also analyze sustainable consumption habits and their possible correlations with emotional indicators and vocal biomarkers. The goal is to initially reach one thousand participants and then expand the research to various regions and population profiles in Brazil.
Participate in the research (via chatbot):
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The results are expected to contribute to the development of preventive health strategies and reinforce the importance of adopting business practices more aligned with caring for the environment and the emotional health of populations. At Natura, it is also hoped that they can assist in the development of products that promote “Well-Being Well,” the essence of the company, which translates into the harmonious relationship of the individual with themselves, with others, and with the environment.
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